We have created this privacy policy (version 14.06.2023-322523110) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as data) we as the controller – and the processors we have engaged (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about data that we process about you.
Data privacy statements usually sound very technical and use legal terminology. In contrast, this privacy policy is intended to describe the most important things as simply and transparently as possible. Insofar as it is beneficial to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We hereby inform you in clear and simple language that we only process personal data within the scope of our business activities if there is a corresponding legal basis. This is certainly not possible if you provide explanations that are as concise, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or the other piece of information that you did not already know.
If you still have any questions, please contact the responsible body mentioned below or in the legal notice, follow the existing links and view further information on third-party websites. You will of course also find our contact details in the legal notice.
This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies (processors) commissioned by us. Personal data means information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
In the following privacy policy, we will provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not usually occur with us. If such a legal basis should nevertheless be relevant, it will be identified at the appropriate point.
In addition to the EU regulation, national laws also apply:
If further regional or national laws apply, we will inform you about this in the following sections.
If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Alexander Schütz, info@fol-tech.de
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and to the extent that there is no obligation to store it.
We will inform you about the specific duration of the respective data processing further below, if we have further information on this.
In accordance with Articles 13, 14 GDPR, we inform you about the following rights to which you are entitled in order to ensure fair and transparent data processing:
In short: You have rights – do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. In Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
State Commissioner for Data Protection: Prof. Dr. Thomas Petri
Address: Wagmüllerstr. 18, 80538 Munich
Telephone no.: 089/21 26 72-0
E-mail address: poststelle@datenschutz-bayern.de
Website: https://www.datenschutz-bayern.de/
In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible within the scope of our possibilities for third parties to infer personal information from our data.
Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security both in software (e.g. forms) and also in hardware (e.g. access to the server room) and takes appropriate measures. In the following, we will go into specific measures if necessary.
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can “eavesdrop”.
We have thus introduced an additional security layer and fulfill data protection through technology design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small padlock symbol 
at the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.
| Communication Summary 👥 Affected: All those who communicate with us by phone, e-mail or online form 📓 Processed data: e.g. telephone number, name, e-mail address, entered form data. You can find more details on this in the respective type of contact used 🤝 Purpose: Processing communication with customers, business partners, etc. 📅 Storage period: Duration of the business transaction and legal regulations ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your question and the associated business transaction. The data will be stored for just as long or as long as the law prescribes.
All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.
If you call us, the call data will be stored pseudonymized on the respective end device and at the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and stored to answer the request. The data will be deleted as soon as the business transaction has ended and legal requirements allow.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data may be stored on the e-mail server. The data will be deleted as soon as the business transaction has ended and legal requirements allow.
If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow.
The processing of the data is based on the following legal bases:
| Cookies Summary 👥 Affected: Website visitors 🤝 Purpose: depending on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depends on the respective cookie, can vary from hours to years ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests) |
Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing is undeniable: cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, virtually the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware”. Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152322523110-9
Purpose: Differentiation of website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes:
The question of which cookies we use in particular depends on the services used and will be clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies that can be distinguished:
Essential Cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages and only goes to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.
Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website on different browsers.
Target-oriented Cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are stored.
Advertising Cookies
These cookies are also called targeting cookies. They serve to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.
Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.
If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
The purpose ultimately depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
The storage duration depends on the respective cookie and is specified in more detail below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.
You also have influence on the storage duration yourself. You can manually delete all cookies at any time via your browser (see also below “Right of objection”). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, whereby the lawfulness of the storage remains unaffected until then.
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block cookies from third-party providers, but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have any cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.
The so-called “cookie guidelines” have been in place since 2009. They stipulate that the storage of cookies requires consent (Article 6 paragraph 1 lit. a GDPR) from you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this guideline was implemented in § 96 paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, this guideline was largely implemented in § 15 paragraph 3 of the Telemedia Act (TMG).
For cookies that are absolutely necessary, even if there is no consent, there are legitimate interests (Article 6 paragraph 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.
Insofar as cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
In the following sections, you will be informed in more detail about the use of cookies, provided that the software used uses cookies.
| Webhosting Summary 👥 Affected: Website visitors 🤝 Purpose: professional hosting of the website and safeguarding of operations 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the respective web hosting provider. 📅 Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (Legitimate Interests) |
When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean, for example, example.de or sampleexample.com.
If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call it browser or web browser for short.
To display the website, the browser must connect to another computer where the code of the website is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually taken over by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets even better!
When the browser on your computer (desktop, laptop, tablet or smartphone) establishes a connection and during the data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a certain period of time to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the internet and the hosting provider.
The purposes of data processing are:
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data may be viewed by authorities in the event of unlawful behavior.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without consent!
The lawfulness of processing personal data in the context of web hosting arises from Art. 6 para. 1 lit. f GDPR (Protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company securely and user-friendly on the internet and to be able to prosecute attacks and claims arising from this if necessary.
As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
To host our website, we use the web hosting services of the company IONOS by 1&1. In Germany, 1&1 IONOS SE is based in Elgendorfer Str. 57 in 56410 Montabaur. In Austria, you can find 1&1 IONOS SE in Gumpendorfer Straße 142/PF 266 in 1060 Vienna.
IONOS offers the following services related to web hosting: Domain, Website & Shop, Hosting & WordPress, Marketing, E-Mail & Office, IONOS Cloud and Server. With over 22 million domains, almost 9 million customer contracts and 100,000 servers, IONOS is one of the largest German market leaders in the field of web hosting.
We already mentioned it in our introductory words on the subject of web hosting: through hosting, data from you or your end device is also stored on the IONOS servers. First and foremost, your IP address, which is known to be one of the personal data, is stored. In addition, technical data such as the URL of our website, the name of the internet browser or which operating system you are using are also stored.
IONOS was founded in Germany back in 1988 and therefore has over 30 years of experience under its belt. However, this does not mean that the company is not constantly developing in technological terms. In our view, this combination of experience and innovative spirit offers a good basis for our website. After all, we want our website to function smoothly 24 hours a day and ensure a high level of security. Since IONOS does not limit monthly data traffic and provides a lot of storage space, our website remains powerful even with many visitors. We are very satisfied with the speed of the website and the price-performance ratio currently fits our requirements.
You can find much more information about data protection at IONOS in the privacy policy at https://www.ionos.de/terms-gtc/datenschutzerklaerung/. If you have any further questions about data protection, you can also contact the IONOS data protection team by e-mail at datenschutz@ionos.de.
| Website Modular Systems Privacy Policy Summary 👥 Affected: Website visitors 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as technical usage information such as browser activity, clickstream activities, session heatmaps as well as contact data, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers. 📅 Storage period: depends on the provider ⚖️ Legal basis: Art. 6 para. 1 lit. f GDPR (Legitimate Interests), Art. 6 para. 1 lit. a GDPR (Consent) |
We use a website modular system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can easily create a website without any programming knowledge. In many cases, web hosters also offer modular systems. By using a modular system, personal data from you can also be collected, stored and processed. In this data protection text, we give you general information about data processing by modular systems. You can find more detailed information in the privacy policies of the provider.
The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves – without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.
The exact data stored naturally depends on the website builder system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are generally collected. Furthermore, tracking data (e.g., browser activity, clickstream activities, session heatmaps, etc.) may also be processed. In addition, personal data may also be collected and stored. This usually involves contact details such as email address, telephone number (if you have provided it), IP address, and geographical location data. You can find out exactly which data is stored in the provider’s privacy policy.
We will inform you about the duration of data processing further below in connection with the website builder system used, provided we have further information on this. You can find detailed information on this in the provider’s privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It is possible that the provider stores data about you according to its own standards, over which we have no influence.
You always have the right to information, correction, and deletion of your personal data. If you have any questions, you can also contact the responsible parties of the website builder system used at any time. Contact details can be found either in our privacy policy or on the website of the respective provider.
Cookies that providers use for their functions can be deleted, deactivated, or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that some functions may no longer work as usual.
We have a legitimate interest in using a website builder system to optimize our online service and present it to you in an efficient and user-friendly manner. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use the website builder if you have given your consent.
Insofar as the processing of data for the operation of the website is not absolutely necessary, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis for this is Art. 6 para. 1 lit. a GDPR.
With this privacy policy, we have provided you with the most important general information about data processing. If you would like to find out more about this, you will find further information – if available – in the following section or in the provider’s privacy policy.
We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.
The company saw the light of day in 2003 and developed in a relatively short time into one of the best-known content management systems (CMS) worldwide. A CMS is a software that helps us to design our website and present content in a beautiful and orderly manner. The content can be text, audio and video.
By using WordPress, your personal data may also be collected, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact data may also be processed.
Programming is not one of our core competencies. Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. A website builder system or a content management system like WordPress makes exactly that possible. With WordPress, we don’t have to be programming aces to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily even without technical knowledge. If technical problems occur or we have special requests for our website, there are still our specialists who are at home in HTML, PHP, CSS and Co.
WordPress also processes data from you in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As a basis for data processing at recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer to these countries, WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards when they are transferred to and stored in third countries (such as the USA). Through these clauses, WordPress undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other things, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.
You can find out more about the data processed through the use of WordPress.com in the privacy policy at https://automattic.com/de/privacy/.
| Web Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found in the respective web analytics tool used. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We use software on our website to evaluate the behavior of website visitors, called web analytics or web analysis for short. Data is collected, which the respective analytics tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyses are created about the user behavior on our website and made available to us as website operators. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. For this purpose, we show you two different offers for a limited period of time. After the test (so-called A/B test) we know which product or which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.
With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.
Which data is stored exactly depends, of course, on the analysis tools used. However, as a rule, it is stored, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, with which device (PC, tablet, smartphone, etc.) you visit the website or which computer system you use. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, your age, your address or your e-mail address, is stored. All this data, if collected, is stored pseudonymized. So you cannot be identified as a person.
The following example shows schematically the functioning of Google Analytics as an example of client-based web tracking with Java-Script code.
How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.
We will inform you about the duration of data processing further below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, as for example in the case of accounting, this storage period may also be exceeded.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent the collection of data by cookies by managing, deactivating or deleting the cookies in your browser.
The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as it may occur during the collection by web analytics tools.
In addition to the consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we recognize errors on the website, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.
Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which data about you is stored and processed, you should read the privacy policies of the respective tools.
Information on special web analytics tools can be found – if available – in the following sections.
| Google Analytics Privacy Policy Summary Affected: Visitors to the website Purpose: Evaluation of visitor information to optimize the website. Processed data: Access statistics that contain data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found further down in this privacy policy. Storage period: depends on the properties used ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) |
We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you above all about which data is stored and how you can prevent this.
Google Analytics is a tracking tool that serves to analyze the data traffic of our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we get reports about your user behavior. This may include the following reports:
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier to find by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also serve us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is the only way to evaluate pseudonymous user profiles.
In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is standard for each newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time.
Your interactions on our website are measured by means of identifiers such as cookies and app instance IDs. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as website operators approve it. Exceptions may occur if it is required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152322523110-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Value: 2.1687193234.152322523110-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: no information provided
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows you to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used to throttle the request rate, like _gat_gtag_UA_<property-id>.
Expiration date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to determine new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of visitor traffic to our website. That is, the cookie stores where you came from to our website. This could have been another page or an advertisement.
Expiration date: after 6 months
Name: __utmv
Value: no information provided
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list is not exhaustive, as Google is constantly changing its choice of cookies.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This gives us information about where you are “on the road” on our site.
Session duration: Google refers to the session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP geolocation.
Technical information: Technical information includes your browser type, your internet provider, and your screen resolution.
Source: Google Analytics or us is naturally also interested in which website or which advertisement you came to our site from.
Further data includes contact details, any ratings, the playing of media (e.g. if you play a video via our site), the sharing of content via social media or adding to your favorites. The list is not exhaustive and is only intended to provide a general orientation of data storage by Google Analytics.
Google has distributed its servers all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de
Your data is distributed across various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. For example, if the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this:
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period is reset each time you visit our website again within the specified period.
When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.
According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates the data collection by Google Analytics.
If you want to generally deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions of the most well-known browsers under the section “Cookies”.
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as can occur when collecting data through web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we recognize errors on the website, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
As a basis for data processing at recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer to them, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other things, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
We hope we have been able to bring you closer to the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
We have enabled the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users – without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can end the use of the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated via checkbox.
Depending on your consent, personal data from you will be processed by Google Analytics in the so-called consent mode. You can choose whether you agree to Google Analytics cookies or not. This also allows you to choose which data Google Analytics is allowed to process from you. This collected data is mainly used to carry out measurements about user behavior on the website, to display targeted advertising and to provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data is collected and processed. This means that data cannot be assigned to individual users and no user profile is created from you. You can also only agree to statistical measurement. No personal data is processed and consequently not used for advertising or advertising success measurements.
Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy or at least scrolled this far. As you can see from the scope of our privacy policy, we take the protection of your personal data very seriously.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we not only want to tell you which data is processed, but also to explain the reasons for using various software programs. As a rule, privacy policies sound very technical and legal. However, since most of you are not web developers or lawyers, we also wanted to take a different approach linguistically and explain the facts in simple and clear language. Of course, this is not always possible due to the topic. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a pleasant time and hope to welcome you back to our website soon.
All texts are protected by copyright.
Source: Created with the Privacy Policy Generator from AdSimple
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